Case study
Isla Lechon Belly
A website for a Cebu-style lechon kitchen in Daly City, California: the menu, pickup orders and catering inquiries, with an owner panel to run it all.
- What we did
- Website, pickup orders, catering inquiries, owner panel
The brief
Isla Lechon Belly hand-rolls and slow-roasts Cebu-style lechon belly to order, for pickup in Daly City and for parties and events.
The owner wanted a website where customers could see the menu and prices, place an order or ask about catering, and that they could keep up to date themselves.
What we built
The menu, with prices
Lechon by the pound, whole lechon, trays, sides and desserts, each with a photo. Prices come straight from the owner panel, so the page is never out of date.
Pickup orders
Customers pick their items and see an estimated total. Each item carries its own rules, such as Monday only or a one-pound minimum, and the form works out the earliest pickup date. The order reaches the owner, and the customer calls or texts to confirm.
Catering inquiries
A short form for parties, baptisms and weddings: the occasion, the date and the number of guests. Inquiries land in the same place as orders.
Their story
An Our Story page the owner writes and illustrates, block by block, and a page on how the lechon is made.
Run by the owner
Everything changes from one owner panel. No developer needed.
- Change items, prices, descriptions and photos, and switch items on or off. Photos from a phone are resized automatically.
- Set ordering rules for each item: which days, how far ahead, and minimum quantities.
- Write the Our Story page in blocks of text, quotes and photos.
- Update the banner, phone number, notices, logo and site photos.
- Track orders and inquiries with a status and notes, search them, and export them to a spreadsheet.
What a direct order saves
Delivery apps commonly charge a commission on every order: around 6–10% for pickup, and 15–30% when the app delivers. An order placed on the website pays no commission.
Example
40 pickup orders a month at $80 each, the price of a small lechon belly: $3,200.
| How the order comes in | Fee | Fee on $3,200 | Owner keeps |
|---|---|---|---|
| App pickup, lower rate · 6% | 6% | $192 | $3,008 |
| App pickup, higher rate · 10% | 10% | $320 | $2,880 |
| App delivery, lower rate · 15% | 15% | $480 | $2,720 |
| App delivery, higher rate · 30% | 30% | $960 | $2,240 |
| The website · 0% | 0% | $0 | $3,200 |
Even against the lowest app rate, that’s $192 more a month ($2,304 a year). Against app delivery, $480 to $960 a month.
An example to show the math at typical rates, not Isla Lechon Belly’s actual sales. App fees vary by app, plan and city, and change over time. Payment fees aren’t included.
“The website looks clean, professional, and makes it easy for customers to find us and place orders. Since launching the website, I’ve noticed real growth in my business and have been getting more customers and inquiries.”
Shared with our client’s permission.
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